By Kees Jansen,Sietze Vellema
The quantity explores how a few have replied to environmental pressures through exploiting new consumer-created markets; a few replaced their construction practices in a sustainable method; whereas others have complied with (or resisted) nation environmental rules, significantly labelling platforms and certification. every one learn explores how institutional, cultural, financial, political and technological contexts form the concepts of huge enterprise. issues contain 'green bananas', genetically converted tomatoes and soy, the recent markets in natural produce, healthiness and insecticides, and entry to justice.
The publication explains why a few organizations are winning in introducing environmentally pleasant suggestions, and others should not. the main to knowing contrasting results is analyzing the interplay among inner company environments the place revenue and potency issues predominate, and exterior environments the place purchaser personal tastes, NGO pressures and executive law are vital. The e-book additionally explores attainable new roles for the general public area. the result's a cosmopolitan and important research of commercial practices and regulatory structures within the agro-food sector.
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